01

Reusable rockets were a paradigmatic change in a world where boosters were considered single-use devices. We are too used to the comfort of the status quo, that we forget to dream of dramatically different ways to solve a problem.

02

Future-backward, not present-forward. The brightest concepts and ideas come to life when we walk back from an ideal world. This mindset jumps past current cultural and technical constraints, and helps us envision roadmaps to get there.

03

Resist the temptation to single-handle the problem at hand. Think collaboratively with other companies, entities, communities, or users who could help in bringing a proposition to the market.

04

A picture is worth a thousand words. A prototype is worth a thousand pictures. Quickly-crafted artefacts and prototypes communicate a strategy better than a hundred slides.