O.W.N was a personalised skincare brand, built in collaboration with Beiersdorf. In the process, I supported the new brand in identifying its brand voice, validating its core audience, and developing a brand language suitable to the cause. We originally developed 3 different brand audiences and directions, and ultimately validated a premium, earthy, conscious direction. Despite the brand is now discontinued, the process has been a test ground for Lean Branding and Brand Validation.
Brand Design
Brand Validation
Concept Design
A set of infographics to give ridiculously simplified visualisations to overwhelmingly big questions.
Design Sprint meets Futures Design. Together with Yin Lei Zhang, I designed a sprint format to condense future thinking into actionable pilots.
Vision prototyping and strategic design for HSBC, to guide their innovation department in the definition of an EV value proposition.