O.W.N skincare

O.W.N skincare

O.W.N skincare

O.W.N skincare

O.W.N was a personalised skincare brand, built in collaboration with Beiersdorf. In the process, I supported the new brand in identifying its brand voice, validating its core audience, and developing a brand language suitable to the cause. We originally developed 3 different brand audiences and directions, and ultimately validated a premium, earthy, conscious direction. Despite the brand is now discontinued, the process has been a test ground for Lean Branding and Brand Validation.

Deliverables

Brand Design

Brand Validation

Concept Design

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2023

Bundl

Bundl
Brand Design
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Refined brand directions and brand templates for Bundl

Brand Design
UX/UI Design
Brand design
2023

TagShare

Tag-Share, a concept for an open standard for RFID product labeling, to allow for instant sharing and sale of owned products.
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Tag-Share is a concept for an open standard for RFID product labelling, to allow for instant sharing and sale of owned products.

Concept design
Venture design
Brand design
Ecosystem design
Innovation design
2022

The Big Picture

The Big Picture
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A set of infographics to give ridiculously simplified visualisations to overwhelmingly big questions.

UX/UI design