O.W.N skincare

O.W.N skincare

O.W.N skincare

O.W.N skincare

O.W.N was a personalised skincare brand, built in collaboration with Beiersdorf. In the process, I supported the new brand in identifying its brand voice, validating its core audience, and developing a brand language suitable to the cause. We originally developed 3 different brand audiences and directions, and ultimately validated a premium, earthy, conscious direction. Despite the brand is now discontinued, the process has been a test ground for Lean Branding and Brand Validation.

Deliverables

Brand Design

Brand Validation

Concept Design

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2021

Iberdrola

Beiersdorf
Brand Design
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A unified management dashboard for energy assets for the #1 energy provider in Spain.

UX/UI Design
Concept Design
Innovation design
2023

HeyThere

Brand Design
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Custom-made intelligent personalities and skilled experts for workspaces: meet a concept for a LLM startup.

Brand Design
Brand Validation
Concept Design
Brand design
2022

HSBC Go

HSBC
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Vision prototyping and strategic design for HSBC, to guide their innovation department in the definition of an EV value proposition.

Concept design
Venture design
Innovation design