O.W.N was a personalised skincare brand, built in collaboration with Beiersdorf. In the process, I supported the new brand in identifying its brand voice, validating its core audience, and developing a brand language suitable to the cause. We originally developed 3 different brand audiences and directions, and ultimately validated a premium, earthy, conscious direction. Despite the brand is now discontinued, the process has been a test ground for Lean Branding and Brand Validation.