O.W.N skincare

O.W.N skincare

O.W.N skincare

O.W.N skincare

O.W.N was a personalised skincare brand, built in collaboration with Beiersdorf. In the process, I supported the new brand in identifying its brand voice, validating its core audience, and developing a brand language suitable to the cause. We originally developed 3 different brand audiences and directions, and ultimately validated a premium, earthy, conscious direction. Despite the brand is now discontinued, the process has been a test ground for Lean Branding and Brand Validation.

Deliverables

Brand Design

Brand Validation

Concept Design

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2022

The Big Picture

The Big Picture
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A set of infographics to give ridiculously simplified visualisations to overwhelmingly big questions.

UX/UI design
2023

HeyThere

Brand Design
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Custom-made intelligent personalities and skilled experts for workspaces: meet a concept for a LLM startup.

Brand Design
Brand Validation
Concept Design
Brand design
2023

XTRACT

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Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.

Brand design
Brand design