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Amsterdam-based UX/UI Designer with 7 years of experience at startup studios and innovation consultancies.
Tag-Share is a concept for an open standard for RFID product labelling, to allow for instant sharing and sale of owned products — books, sport equipment, boardgames, clothes, furniture, kitchen appliances, electronics, and more — on P2P sharing websites and second-hand marketplaces. The vision: bringing thousands of brands, manufacturers, P2P sharing platforms and marketplaces to agree on a product categorisation standard, to unlock frictionless product exchange, repair, and re-sale.
Concept design
Venture design
Brand design
Ecosystem design
An earthy, responsible, conscious brand identity for a novel skincare venture, O.W.N, delivering personalised skincare routines.
Design Sprint meets Futures Design. Together with Yin Lei Zhang, I designed a sprint format to condense future thinking into actionable pilots.
Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.