A brand proposition for a science-backed natural endurance drink, where the naturality of its main active ingredient, OLE, an olive extract, blends with the serious scientificity of a 5-year long study in a Swiss research center. The brand is also the result of a double validation round, where a variety of propositions, visual concepts, and tone of voice directions were tested in a real-world marketing setting.
Brand design
Refined brand directions and brand templates for Bundl
My hymn of love for the mountains. A website with over 60 recommendations for hikes in the Alps and beyond.
Vision prototyping and strategic design for HSBC, to guide their innovation department in the definition of an EV value proposition.