
HeyThere is a concept for an LLM-based startup, aimed at creating custom-made intelligent personalities and skilled experts for workspaces. For HeyThere I developed the startup concept and brand, and sketched value proposition and landing pages.
Brand Design
Brand Validation
Concept Design



Refined brand directions and brand templates for Bundl

Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.

Design Sprint meets Futures Design. Together with Yin Lei Zhang, I designed a sprint format to condense future thinking into actionable pilots.