
HeyThere is a concept for an LLM-based startup, aimed at creating custom-made intelligent personalities and skilled experts for workspaces. For HeyThere I developed the startup concept and brand, and sketched value proposition and landing pages.
Brand Design
Brand Validation
Concept Design



A set of infographics to give ridiculously simplified visualisations to overwhelmingly big questions.

Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.

Vision prototyping and strategic design for HSBC, to guide their innovation department in the definition of an EV value proposition.