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Amsterdam-based UX/UI Designer with 7 years of experience at startup studios and innovation consultancies.
HeyThere is a concept for an LLM-based startup, aimed at creating custom-made intelligent personalities and skilled experts for workspaces. For HeyThere I developed the startup concept and brand, and sketched value proposition and landing pages.
Brand Design
Brand Validation
Concept Design
Design Sprint meets Futures Design. Together with Yin Lei Zhang, I designed a sprint format to condense future thinking into actionable pilots.
An earthy, responsible, conscious brand identity for a novel skincare venture, O.W.N, delivering personalised skincare routines.
Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.