The Big Picture

The Big Picture

The Big Picture

The Big Picture

What is waiting for us in the upcoming 50 years and how do we make sense of it? How many unknown unknowns are yet to be discovered? How have ethics evolved in the past 150 years, and which picture of the world do they give us? Which mental models do we have in our minds and which others do we still need to install in our minds? To reply to some of these big-picture questions, I built a set of infographics for a broader project called "The Big Picture". The goal: to map out graphically concepts that are almost "undrawable", and to help, with graphic language, to make sense of them.

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2022

HSBC Go

HSBC
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Vision prototyping and strategic design for HSBC, to guide their innovation department in the definition of an EV value proposition.

Concept design
Venture design
Innovation design
2021

O.W.N skincare

Beiersdorf
Brand Design
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An earthy, responsible, conscious brand identity for a novel skincare venture, O.W.N, delivering personalised skincare routines.

Brand Design
Brand Validation
Concept Design
Innovation design
2023

XTRACT

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Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.

Brand design
Brand design