HSBC Go

HSBC Go

HSBC Go

HSBC Go

With my employer, I supported an innovation department at HSBC in defining and visualizing a value proposition for EV rental in a European market. Through a series of workshops, we led the team in ideating and clustering value propositions, and helped prototyping them. This created the foundations for a following validation round.

Deliverables

Concept design

Venture design

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2023

HeyThere

Brand Design
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Custom-made intelligent personalities and skilled experts for workspaces: meet a concept for a LLM startup.

Brand Design
Brand Validation
Concept Design
Brand design
2023

XTRACT

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Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.

Brand design
Brand design
2022

The Big Picture

The Big Picture
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A set of infographics to give ridiculously simplified visualisations to overwhelmingly big questions.

UX/UI design