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Amsterdam-based UX/UI Designer with 7 years of experience at startup studios and innovation consultancies.
With my employer, I supported an innovation department at HSBC in defining and visualizing a value proposition for EV rental in a European market. Through a series of workshops, we led the team in ideating and clustering value propositions, and helped prototyping them. This created the foundations for a following validation round.
Concept design
Venture design
Design Sprint meets Futures Design. Together with Yin Lei Zhang, I designed a sprint format to condense future thinking into actionable pilots.
My hymn of love for the mountains. A website with over 60 recommendations for hikes in the Alps and beyond.
Building the brand for XTRACT, an innovative Swiss-designed all-natural endurance drink.