HSBC Go

HSBC Go

HSBC Go

HSBC Go

About the project

With my employer, I supported an innovation department at HSBC in defining and visualizing a value proposition for EV rental in a European market. Through a series of workshops, we led the team in ideating and clustering value propositions, and helped prototyping them. This created the foundations for a following validation round.

Deliverables

Concept design

Venture design

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Next cases

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Brand design

Brand design

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Concept Design

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Concept design

Venture design

Brand design

Ecosystem design

Innovation design