Say goodbye to the traditional, lengthy, agency-style branding process. Say hello to a fast, dynamic, collaborative, validation-oriented approach to branding.

The traditional branding process, employed by many brand agencies, is a lengthy process that puts excessive focus on unnecessary elements: an internal self-appreciation for the creative output, a spasmodic research for visual novelty, and a lack for external validation. There is a better way to create brands: puts your lean startup and design thinking glasses on, and embrace a sprint-based, fast-paced, collaborative design process, with multiple iterations and customer testing. To make sure that multiple options are considered, and that your customers are involved in building your future appearance.